In a perfect world,

There is always milk for the cereal. And the client will always say 'Yes!' to the first proposed concept.

More perfect awesomeness here.

Addressing the ‘gender-ation gap’ and taking the ‘uni’ out of sex

The Femme Den, a trailblazing group of design innovators under the Smart Design World Wide aegis, seeks to defrock the prevailing isms and redress the balance through smart design solutions, saving good women from bad design. The fact that the four founding members are industrial designers, engineers and all women adds a deeper, meta-understanding to each design challenge.

Agnete Enga, a founding member of The Femme Den, speaks about what women want and why business should think good design to please her. You can read the full length interview here.

What they don’t teach you about identity design in design schools/blogs

Identity design is the act of diplomatically negotiating personal egos, tastes, and aspirations of various invested individuals against their business needs, their pre-formed expectations, and the constraints of the market place. Making something beautiful, while desirable, is a more private part of the process, something that the designer needs to achieve incidentally, not something that can appear to be an overt motivating cause.  (This is because form is subjective, and not an easily argued position when a designer is trying to get their client to feel comfortable   assuming a new identity.)

The very inspiring Paula Scher talks about identity design. One of the best reads I’ve had on identity design. You can read it here too.