The Femme Den, a trailblazing group of design innovators under the Smart Design World Wide aegis, seeks to defrock the prevailing isms and redress the balance through smart design solutions, saving good women from bad design. The fact that the four founding members are industrial designers, engineers and all women adds a deeper, meta-understanding to each design challenge.
Agnete Enga, a founding member of The Femme Den, speaks about what women want and why business should think good design to please her. You can read the full length interview here.
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